CASE STUDY: Strengthening WeCareJax’s Visibility
Through Media Outreach & Story‑Driven Content
Overview
WeCareJax partnered with Noted Marketing to expand its public visibility and elevate the stories behind its mission of improving access to specialty healthcare for uninsured adults. Through targeted media outreach, strategic storytelling, and high‑quality visual content, Noted Marketing helped WCJ amplify its impact, highlight its leadership, and modernize its digital presence.
The result: increased media coverage, stronger community awareness, and a refreshed library of visual assets that support fundraising, outreach, and brand credibility.
Organization
WeCareJax (WCJ)
What We Did
Media Relations
Photography
Videography
Digital Asset Development
Creative Direction
Content Strategy
Challenge
WeCareJax needed to:
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Increase visibility among donors, partners, and the broader Jacksonville community
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Strengthen its media presence and highlight its leadership
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Capture authentic stories from its programs, volunteers, and patients
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Refresh its digital assets for a website update and ongoing communications
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Build a library of photography and video content to support outreach, fundraising, and storytelling
Noted Marketing was brought in to deliver a cohesive communications and visual strategy rooted in mission‑aligned storytelling.
Approach/Solution
Media Relations: Expanding WCJ’s Public Voice
A key priority was elevating WeCareJax’s leadership and mission through strategic media placement. Noted Marketing secured:
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Local news coverage highlighting WCJ’s work and community impact
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A featured interview for Executive Director Angela Strain on The Health Disparities Podcast, positioning her as a trusted voice in healthcare equity
These placements strengthened WCJ’s credibility, expanded its reach, and introduced new audiences to its mission.
Photography: Humanizing the Mission Through Visual Storytelling
To support WCJ’s website refresh and ongoing communications, Noted Marketing captured a suite of high‑quality images that reflect the organization’s compassion, professionalism, and community impact.
Photography Deliverables
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Updated headshots for leadership and staff
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Documentary‑style photography from WCJ’s food pantry operations
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Candid storytelling moments that highlight dignity, care, and connection
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Visual assets optimized for web, social media, donor outreach, and press
These images helped WCJ present a polished, modern, and human‑centered brand across all digital platforms.
Videography & Content Capture
To deepen storytelling and support future campaigns, Noted Marketing captured video and photo content that showcases WCJ’s programs in action.
Video & Content Deliverables
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Food pantry footage highlighting community need and volunteer impact
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Short‑form clips for social media and digital storytelling
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Visual assets designed to support fundraising, awareness, and partner engagement
Each piece was crafted to reflect WCJ’s values of compassion, dignity, and access to care.
Impact
Through strategic media outreach and compelling visual storytelling, Noted Marketing helped WeCareJax:
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Increase visibility through local news and podcast features
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Strengthen brand credibility and leadership positioning
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Refresh its digital presence with professional photography
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Build a versatile library of assets for fundraising, outreach, and web content
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Better communicate the human stories behind its mission
These assets continue to support WCJ’s work by helping audiences understand—and feel—the importance of accessible specialty healthcare.
Conclusion
WeCareJax needed a partner who could elevate its mission through media visibility and authentic storytelling. Noted Marketing delivered a suite of media placements, photography, and video assets that strengthened WCJ’s brand, expanded community awareness, and enhanced its digital presence. This case study reflects Noted Marketing’s commitment to helping mission‑driven organizations share their impact with clarity, creativity, and heart.