CASE STUDY: Advancing Racial Equity & Civic Engagement
Through Strategic Communications for 904WARD
Overview
904WARD partnered with Noted Marketing to strengthen its public presence, expand civic engagement efforts, and elevate its role as a leading racial equity organization in Northeast Florida. Through integrated campaigns, strategic media outreach, and compelling storytelling, Noted Marketing helped 904WARD deepen community impact and broaden its reach across Florida and beyond.
The result: statewide visibility, increased voter engagement, national media coverage, and record‑breaking fundraising performance.
Organization
904WARD
What We Did
Multi-Channel Campaign Strategy Creative Direction
Public Relations
Fundraising Communications
Advocacy Messaging
Challenge
904WARD sought to:
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Increase civic participation among Black and Hispanic voters aged 18–40
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Expand awareness of its racial equity initiatives
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Strengthen its public narrative through national and local media
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Grow individual donor support, especially around 904 Day
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Build cohesive, multi‑channel campaigns that could scale
Noted Marketing was engaged to deliver a unified communications strategy that could drive measurable engagement and visibility.
Approach/Solution
Multi-channel Advocacy Campaign: “Who What Is On Your Ballot?”
In 2024, Noted Marketing led the creative direction and execution of 904WARD’s “Who What Is On Your Ballot?” campaign, an advocacy initiative designed to increase voter awareness and registration among young Black and Hispanic adults.
Campaign Components
The multi‑channel campaign included:
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A dedicated advocacy landing page on the 904WARD website
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Four high‑impact billboards across Jacksonville, Orlando, and Tampa
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Targeted Every Door Direct Mail (EDDM) to priority ZIP codes
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Event marketing activations to drive in‑person engagement
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Google Ads to expand digital reach
A dynamic social media campaign focused on voter education and turnout
Media & Public Relations
Noted Marketing supported 904WARD in securing high‑visibility media coverage that elevated the organization’s voice in local and national conversations on race, equity, and community building.
Key Media Wins
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The Boston Globe – Feature coverage highlighting 904WARD’s Little Free Diverse Libraries (LFDL) work
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The Washington Post – National visibility around racial equity initiatives
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CNN.com – Mentions amplifying 904WARD’s community impact
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Local coverage spotlighting Black History Month programming, community dialogues, and fundraising events
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Op‑eds in the South Florida Sun Sentinel – Positioning 904WARD as a thought leader in equity and civic engagement
These placements expanded 904WARD’s reach across civic, political, and community‑focused audiences.
Fundraising Communications: 904 Day Campaign
Noted Marketing played a key role in shaping the messaging and donor engagement strategy for 904 Day, one of 904WARD’s most successful fundraising moments.
Highlights
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Increased total dollars raised year‑over‑year
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Significant growth in individual donors, expanding the organization’s grassroots support base
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Strengthened donor storytelling that connected contributions to real community impact
This campaign reinforced 904WARD’s position as a trusted, community‑rooted nonprofit.
Thought Leadership & Storytelling
By integrating digital, print, and on‑the‑ground tactics, the campaign increased voter engagement and strengthened civic participation within historically underrepresented communities.
Impact
By integrating digital, print, and on‑the‑ground tactics, the campaign increased voter engagement and strengthened civic participation within historically underrepresented communities.
Through strategic communications and multi-channel execution, Noted Marketing helped 904WARD:
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Increase voter engagement among priority demographics
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Secure national media coverage, including The Boston Globe and The Washington Post
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Grow individual donor participation during 904 Day
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Strengthen brand visibility across Florida
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Amplify racial equity storytelling through compelling, mission‑aligned content
This work established a scalable communications foundation that continues to elevate 904WARD’s mission and impact.
Conclusion
904WARD needed a communications partner capable of blending advocacy, storytelling, and strategic media engagement. Noted Marketing delivered an integrated approach that expanded visibility, deepened community engagement, and strengthened the organization’s voice across Florida and the nation. This case study reflects Noted Marketing’s commitment to mission‑driven communications that inspire action and drive measurable impact.